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Recently at Koi...

Yesterday, I posted this video, which was the most difficult video for me to make, because I haven’t shared this publicly before.

It’s about my full story. How I left my career as a doctor, moved back in with my parents, and pursued entrepreneurship, at age 28.

This decision was risky and emotional, but it shows why we do what we do. If you’re feeling trapped in your “perfect life,” but your gut tells you otherwise, then I hope this video gives you more clarity.

Much love,

Matty

This edition is brought to you by vidIQ​

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The Massive Shift from Influencer to Business Creator

A new report from Teachable, an online platform that helps creators build and sell courses, highlights a major shift in the creator economy: creators are monetizing their specialized knowledge without needing massive followings.

The Highlights

• The report reveals that “business creators”—those who target professional audiences—are twice as likely to earn over $10,000 per month compared to traditional content creators.
• 85% of these creators see high revenue potential in their work
• 83% of non-business creators believe they could increase their earnings by pivoting to serve professional and B2B markets.

What It Means for You

This shows that expertise can generate more revenue for creators than having followers or social clout.

Instead of chasing viral videos, focus on solving real problems for highly targeted audiences.

Since there’s a higher barrier to entry to serving a professional and business audience, those who already have something to teach have an opportunity to be early to the market.

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Best Buy Empowers Creators with Personalized Digital Storefronts

Best Buy announced that it is set to launch a program that allows influencers and content creators to build their own branded digital storefronts on the retailer’s website.

This initiative aims to drive traffic, engagement, and sales by leveraging the personal brands of creators.

Why it Matters

Social media is now the largest advertising channel, and according to a Hubspot report, the influencer marketing industry is projected to surpass $32 billion in value by the end of 2025.

Best Buy is looking to tap into this growing market, and positions itself alongside other retail giants like Amazon and Walmart, which have similar programs offering commissions to influencers who curate product selections on their platforms.

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The AI Agent Boom: Tools for Modern Creators and Businesses

We are entering the era of AI agents. The surge in this development is quickly transforming more than just the creator economy.

These agentic AI, which can take control and carry out tasks autonomously, give us a glimpse into a world where AI runs our productivity and creativity.

The Roundup

• ​Manus claims to be “the world’s first general AI agent” and makes autonomous decisions
• ​Convergence introduces Deep Work with deep research features
• ​Harvey offers domain-specific AI for professionals and Fortune 500
• ​OpenAI provides tools to effectively build and deploy agentic systems for developers

These tools showcase general AI agents, but don’t even start to cover the vast world of AI for developers.

The CEO of Anthropic recently stated that “in 3 to 6 months, AI will be writing 90% of the code software.”

The timeline for agentic AI is accelerating, and most of us don’t have enough time to try the hottest new release before next update arrives.

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• You can now ask Perplexity and Grok to join in conversations on X
• ​Facebook launches monetization for shorts
• McDonald’s adopts AI technology into its restaurants
• ​Xbox announces Copilot for gaming
• Sony reveals AI-powered Playstation characters​
• ​Snapchat introduces My AI for AI video lenses
• ​Gmail uses AI to build your Google Calendar

When you're ready, here's how we can help you:

🔼 3D Creator: the AI-powered YouTube growth system designed to boost revenue and reduce work hours.

🚀 Ready to fast-track your journey to becoming a full-time creator? Schedule a call with Mike and Matty and tell us about your goals to see if you're a good fit for our accelerator program.

🧠 Extended Brain: our new approach to the Notion “second brain” concept. Boost productivity and focus on what matters.

🛒 Creator Shop: our complete list of AI tools, tech stack, YouTube Gear, and studio design to level up your productivity. Comes with exclusive discounts for members of the rebel community.