Grok 3: Apparently the “Smartest AI on Earth”
xAI’s latest AI model, Grok 3, is here… and it’s not playing by the rules.
It’s calling itself ‘the smartest AI on Earth’, showcasing its thinking capabilities that surpass its competitors.
Unlike OpenAI’s ChatGPT, which largely relies on static datasets, Grok 3 is plugged into real-time data from X (formerly Twitter), offering instant insights into trending topics, audience sentiment, and viral conversations.
For creators who thrive on relevance, this is a major advantage.
Beyond that, Grok 3 takes a bolder, more unfiltered approach than its competitors.
While ChatGPT often leans cautious with its responses, Grok 3 aims to be more rebellious and outside-the-box.
It also introduces DeepSearch, an AI-powered research assistant that scours the web and X posts for comprehensive answers.
The Bigger Picture
- Hyper-Relevant Content – If your content covers breaking trends (e.g., news, tech, finance, or culture), Grok 3 helps you react in real time.
- Unique, Unfiltered Angles – Its less restrictive nature means you get bolder takes for your content.
- X Integration – Grok 3 is the first LLM built on top of a social platform, which foreshadows a unique influence on public discourse. It’s available to X Premium+ users, which also makes it more accessible than its competitors.
It’s currently too early to tell the disruption that Grok 3 will bring. More testing and comparisons are needed, and for a limited time, it’s free to use.
This could be a first step in an era of unfiltered AI.
YouTube’s Voice Reply Feature
YouTube is piloting a new feature that allows creators to respond to comments with voice messages.
This aims to deepen the connection between creators and their audiences by adding a personal touch to interactions.
Currently, the feature is only available to a select group of creators in the U.S., who can record voice replies via the YouTube iOS app.
Listeners can engage with these audio comments through the mobile app, while browser support remains limited.
Why It Matters
This is one of YouTube’s initiatives to emphasize authentic, human-to-human interaction in the age of AI.
By enabling creators to use their own voices (and at this time no ability to upload potentially AI generated or automated voice memos), YouTube fosters genuine connections and trust within communities.
Perplexity’s Deep Research: Democratizing Advanced Search
Perplexity AI has unveiled its own Deep Research, a tool designed to generate comprehensive reports on any topic.
Perplexity has positioned itself as one of the most able and accurate AI for search, and now it becomes the first AI company to offer a Deep Research tool for free (with a daily usage limit of five queries per day).
Why It Matters
In contrast to competitors like Gemini’s Deep Research (which is available for $20 per month), or OpenAI’s Deep Research (which is available at $200 per month), Perplexity gives free access.
This development signifies a shift in the digital information landscape, where traditional SEO is increasingly complemented or even replaced by the new Generative Engine Optimization (GEO).
As creators, we must start optimizing our content for AI generated search, and changing the way we create and get discovered online.
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- YouTube integrates with Google DeepMind to allow creators to generate AI video clips for shorts.
- TikTok returns to U.S. app stores
- Gemini Advanced new feature allows the model to remember past chats in its responses
- Vice President JD Vance speaks against “excessive” AI regulation at the Paris AI Summit