Photo: Colin and Samir Finding your YouTube format might be the most important decision youāll ever make. If your format is too expensive, too exhausting, or just doesnāt fit your life, then you wonāt last long enough to get traction. Thatās why so many channels burn out before they ever blow up. So how do you find a format that actually works? You donāt guess. You test. Using the 3 Cās: Compatibility, Cost, and Creativity. To show you how it works, weāll break down the story of Colin and...
13 days agoĀ ā¢Ā 3 min read
Hey Friends, Weāre still looking for beta testers for our YouTube Production School. If youāre ready to take YouTube seriously, and want to work closely with us to build out your own team to run your channel like a proper business, then reply to this email! Photo: Asmongold Most creators are scared of falling off. Theyāre consistently chasing the next viral trend, hoping to stay relevant. But the truth is, relevance isnāt about going viral. Itās about staying visible when the culture shifts....
20 days agoĀ ā¢Ā 3 min read
Hey friends, weāre still looking for beta testers for YouTube Production School. If youāre ready to take YouTube seriously, and want to work closely with us to build out your own team to run your channel like a proper business, then reply to this email! The Most Underrated YouTube Strategy for Personal Brands Photo: The Ramsey Show Thereās one format I think is wildly underutilizedāespecially as more experts and thought leaders enter YouTube to grow their personal brands. We call it the fixer...
26 days agoĀ ā¢Ā 2 min read
Photo: Ali Abdaal - 8 Surprising Habits That Made Me A Millionaire In the age of AI, listicles should be dead. Why watch a video about ā10 Productivity Hacksā or ā7 Business Ideasā when you can just ask ChatGPT? And yet, Ali Abdaal built a media empire around productivity using this exact format. He was a big influence on us when we were starting out on YouTube. Because, like us, he was a doctor who left medicine to build on the internet. But what really stood out wasnāt just his career...
about 1 month agoĀ ā¢Ā 3 min read
Jubileeās Surrounded: The format taking over YouTube Photo: Jubilee Imagine stepping into a debate, surrounded by 20 people who fundamentally disagree with you and ready to tear apart everything you believe in. It sounds terrifying. And thatās why people canāt help but watch. We see an LGBTQ+ activist surrounded by 25 conservatives, Doctor Mike surrounded by 20 Anti-Vaxxers, and even Skip Bayless surrounded by 25 NBA fans. Surrounded is Jubileeās notorious new format, and one of the fastest...
about 1 month agoĀ ā¢Ā 2 min read
This edition is brought to you by Komodo OpenAI Might Be Building the Next Big Creator Platform Photo: Tech Radar Two big updates just dropped from OpenAI: ChatGPT now remembers you. Not just your nameābut your style, tone, and context across all your chat histories. Memory is rolling out for all users, and yes, it gets better the more you use it. ChatGPT can now act as a persistent creative partner, one that evolves with your business and understands your workflow over time. OpenAI is...
3 months agoĀ ā¢Ā 2 min read
This edition is brought to you by Arc AI creates a complete one-minute video Photo: Test Time Training Social media has recently been flooded with AI slop. This weird, surreal, and sometimes horrific content distorts reality and drives massive engagement. Itās fast, cheap, and totally addictiveābut itās also empty. No story. No point. Just digital junk food. But something new has entered the scene. A group of researchers from NVIDIA and Stanford just released studies that show how AI can...
3 months agoĀ ā¢Ā 3 min read
This edition is brought to you by 1of10 The Top Visual Generation Tools Creators Need to Know Photo: Sam Altman AI image and video creation is experiencing unprecedented growth. Last week, we saw the āGhiblificationā of the internet as people explored OpenAIās image generation. Sam Altman revealed that ChatGPT added one million new users in a single hour following their latest image generation release, shattering their previous record of reaching that milestone in five days. But letās not...
3 months agoĀ ā¢Ā 3 min read
This edition is brought to you by Descript ChatGPT's New Image Tool Makes AI Art Effortless Photo: OpenAI OpenAI just released an amazing update to ChatGPT that gives it powerful new image creation abilities. This tool can now understand and create visuals in ways that were impossible before: It can follow instructions in natural language, allowing users to create without learning how to prompt specifically for image generation (which has been a barrier to entry for most current image...
3 months agoĀ ā¢Ā 2 min read